WKRC (550 kHz) is a commercial AM radio station owned by iHeartMedia and licensed to Cincinnati, Ohio. Broadcasting under the branding of 55KRC, the station airs a talk radio format. The studios are on Montgomery Road in Cincinnati, and the transmitter is in Cold Spring, Kentucky. WKRC operates at 5,000 watts by day and 1,000 watts at night. Despite the similarities in their call letters, WKRC was not the inspiration behind the television show WKRP in Cincinnati. The show's creator, Hugh Wilson, wrote the premise based on his experiences at WQXI in Atlanta.