The Snow White design language is an industrial design language which was developed by Hartmut Esslinger's Frog Design. Used by Apple Computer from 1984 to 1990, the scheme has vertical and horizontal stripes for decoration, ventilation, and to create the illusion that the computer enclosure is smaller than it actually is. The stripe element bears some similarity to earlier product designs at Atari, where Steve Jobs was a part-time technician from 1974-1975.