The 2010 New Mexico Bowl was a post-season American college football bowl game, held on December 18, 2010, at University Stadium on the campus of the University of New Mexico in Albuquerque, New Mexico. It was one of the 2010–11 NCAA football bowl games concluding the 2010 season. The organizers introduced a new logo to celebrate the 5th anniversary of the game on September 29, 2010.