The 2010 Texas Tech Red Raiders football team represented Texas Tech University as a member of the Big 12 Conference during the 2010 NCAA Division I FBS football season. Led by first-year head coach Tommy Tuberville, the Red Raiders compiled and overall record of 8–5 with a mark of 3–5 in conference play, placing fifth in the Big 12's South Division. Texas Tech was invited to the inaugural TicketCity Bowl, where they defeated Northwestern, 45–38. The team played home games at Jones AT&T Stadium in Lubbock, Texas