From 1973 to 1975, using approximately 500 movie theaters across the US, The American Film Theatre presented two seasons of film adaptations of well-known plays. Each film was shown only four times at each theatre. By design, these were not films of stage productions — they were plays "translated to the film medium, but with complete faithfulness to the original play script." Filmgoers generally subscribed to an entire season of films, as they might if they purchased a season's tickets for a conventional stage theater. About 500,000 subscriptions were sold for the first season of eight plays using direct mail and newspaper advertising. Ely Landau was the producer for the series.