Bally Sports Southwest is a Texan regional sports network owned by Diamond Sports Group (a joint-venture between Sinclair Broadcast Group and Entertainment Studios), and operates as an affiliate of Bally Sports. The channel broadcasts regional coverage of professional, collegiate and high school sports events throughout the South Central United States. The network is headquartered in the Dallas-Fort Worth suburb of Irving, Texas, with master control hubbed at Bally Sports Networks' operations center in Atlanta, which houses master control operations for its regional networks in the Southeastern United States.