About: Brand protection

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Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ensure that trademarks, patents, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved. Counterfeiting is the umbrella term to designate infringements to intellectual property, with the exception of the term piracy which is sometimes (colloquially) used to refer to copyright infringement.

Attributes	Values
rdfs:label	Brand protection (en)
rdfs:comment	Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ensure that trademarks, patents, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved. Counterfeiting is the umbrella term to designate infringements to intellectual property, with the exception of the term piracy which is sometimes (colloquially) used to refer to copyright infringement. (en)
foaf:depiction
dcterms:subject	Anti-counterfeiting Fraud Security Brand management Intellectual property law
Wikipage page ID	22995785 (xsd:integer)
Wikipage revision ID	1099379683 (xsd:integer)
Link from a Wikipage to another Wikipage	Trade dress Anti-counterfeiting Industrial design right Intellectual property Intellectual property infringement Counterfeiting Optically variable ink Brand equity Copyright Copyright infringement Fraud Patent Trademark Authentication Security Brand management 2D barcode QR code Intellectual property law Grey market Track and trace Secure graphic Security hologram EUIPO ISO-standard Digital watermarks
Link from a Wikipage to an external page	https://a-capp.msu.edu/outreach/brand-protection-professional-bpp/ https://a-capp.msu.edu/anti-counterfeiting-brand-protection-global-organizations/ https://a-capp.msu.edu/resources/glossary/
sameAs	Brand protection Brand protection
dbp:wikiPageUsesTemplate	dbt:Intellectual_property dbt:Reflist
thumbnail	wiki-commons:Special:FilePath/Nokia_Battery_Hologram.jpg?width=300
has abstract	Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ensure that trademarks, patents, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved. Counterfeiting is the umbrella term to designate infringements to intellectual property, with the exception of the term piracy which is sometimes (colloquially) used to refer to copyright infringement. A more narrow definition of brand protection which focuses on trademark infringement, is sometimes used. Counterfeiting of physical goods that involves trademark infringement is indeed one of the predominant forms of intellectual property infringement. However, both copyright and patent infringement are possible without an associated trademark infringement, and both may result in loss of revenue and of brand equity. Eliminating diversion, gray market, or product theft and resale, are generally considered as well as part of a brand protection strategy, even though an intellectual property may not be necessarily infringed. (en)
prov:wasDerivedFrom	wikipedia-en:Brand_protection?oldid=1099379683&ns=0
page length (characters) of wiki page	15130 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Brand_protection
is Link from a Wikipage to another Wikipage of	Intellectual property infringement Trademark infringement Counterfeit detection Brand Abercrombie & Fitch Active packaging Cyveillance Diffractive optically variable image device QR code Digital footprint Counterfeit Sun Chemical Taggant Teal organisation Mobile tagging Kodak NetNames Securitas AB Shape-memory polymer In Kind Direct Security printing
is Wikipage redirect of	Counterfeit detection
is product of	Sun Chemical
is foaf:primaryTopic of	wikipedia-en:Brand_protection

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