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The clear craze was a marketing fad from the late 1980s to early 2000s, often equating transparency with purity. Inspired by Ivory's "99 and 44/100 percent pure" campaign for bath soap, and by low-calorie or "light" beverages, sodas were redesigned in the 1980s and 1990s as being free of artificial dyes, such as the caffeine-free and preservative-free Crystal Pepsi. Personal hygiene products were then relaunched as clear dye-free gels, and many electronics had transparent cases.

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  • Clear craze (de)
  • Clear craze (en)
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  • Clear craze (deutsch etwa „Klarheitswahn“) war eine Marketing-Mode in den späten 1980er und 1990er Jahren, die Klarheit mit Reinheit gleichsetzte. Inspiriert von Ivorys „99 und 44/100 Prozent rein“-Kampagne für Badeseife und von energiereduzierten „Light“-Getränken wurden Limonaden in den 1980er und 1990er Jahren so umgestaltet, dass sie frei von künstlichen Farbstoffen waren, wie z. B. die koffeinfreie und konservierungsmittelfreie Crystal Pepsi. Körperpflegeprodukte wurden dann als klare, farbstofffreie Gele auf den Markt gebracht, und viele Elektronikgeräte hatten transparente Gehäuse. (de)
  • The clear craze was a marketing fad from the late 1980s to early 2000s, often equating transparency with purity. Inspired by Ivory's "99 and 44/100 percent pure" campaign for bath soap, and by low-calorie or "light" beverages, sodas were redesigned in the 1980s and 1990s as being free of artificial dyes, such as the caffeine-free and preservative-free Crystal Pepsi. Personal hygiene products were then relaunched as clear dye-free gels, and many electronics had transparent cases. (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/Game_Boy_Play_It_Loud!_Transparent_American_Edition.png
  • http://commons.wikimedia.org/wiki/Special:FilePath/N64-Console-Orange.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Crystal_Pepsi_20oz.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/IMac_G3_Indigo.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/Pontiac_Deluxe_Six_Sedan_1939_Ghost_Car.jpg
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  • Clear craze (deutsch etwa „Klarheitswahn“) war eine Marketing-Mode in den späten 1980er und 1990er Jahren, die Klarheit mit Reinheit gleichsetzte. Inspiriert von Ivorys „99 und 44/100 Prozent rein“-Kampagne für Badeseife und von energiereduzierten „Light“-Getränken wurden Limonaden in den 1980er und 1990er Jahren so umgestaltet, dass sie frei von künstlichen Farbstoffen waren, wie z. B. die koffeinfreie und konservierungsmittelfreie Crystal Pepsi. Körperpflegeprodukte wurden dann als klare, farbstofffreie Gele auf den Markt gebracht, und viele Elektronikgeräte hatten transparente Gehäuse. (de)
  • The clear craze was a marketing fad from the late 1980s to early 2000s, often equating transparency with purity. Inspired by Ivory's "99 and 44/100 percent pure" campaign for bath soap, and by low-calorie or "light" beverages, sodas were redesigned in the 1980s and 1990s as being free of artificial dyes, such as the caffeine-free and preservative-free Crystal Pepsi. Personal hygiene products were then relaunched as clear dye-free gels, and many electronics had transparent cases. (en)
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