CoCo Wheats is a brand of instant, chocolate flavored breakfast cereal introduced in 1930 and currently owned by Post Holdings. The brand was originally owned by Little Crow Foods, and bought by MOM Brands in 2012. Three years later, MOM Brands was bought by Post Holdings in 2015. CoCo Wheats is a wheat/farina cereal, flavored with cocoa. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina.
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