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Joe Camel (also called Old Joe) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988. He appeared in magazine advertisements, clothing, and billboards among other print media and merchandise.

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  • Joe Camel (de)
  • Joe Camel (es)
  • Joe Camel (it)
  • Joe Camel (en)
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  • Joe Camel (lit. El camello Joe, oficialmente Old Joe, El viejo Joe) fue la mascota de la publicidad para los cigarrillos Camel de finales de 1987 al 12 de julio de 1997, que aparecen en la revista de anuncios, y otros medios de comunicación impresos. (es)
  • Joe Camel (ufficialmente Old Joe) è stato la mascotte delle sigarette Camel in diverse campagne pubblicitarie, a partire dal 1974, anno in cui fu creato per una campagna di spot in Francia. La massima diffusione del personaggio si ebbe dalla fine del 1987 al 12 luglio 1997, quando Joe Camel fu utilizzato come testimonial per il mercato statunitense, apparendo su manifesti pubblicitari, riviste e altri mezzi di comunicazione. (it)
  • Joe Camel war ein Cartoon-Maskottchen für Camel-Zigaretten. Es wurde von 1987 bis Juli 1997 eingesetzt. Der Cartoon selbst sowie die „coole“ und lustige Ausstrahlung standen in der Kritik, da diese Werbung offenbar speziell Heranwachsende ansprechen sollte. Joe Camel wurde 1987 vom R.J. Reynolds Tobacco (RJR) marketing team als Werbefigur mit hohem Wiedererkennungseffekt erdacht. Zu dieser Zeit glaubte der Hersteller, ihre Zigarettenmarke wäre als „zu alt“ positioniert. Daher verlangte das Management nach einer völlig neuen Kampagne, für jüngere (potentielle) Raucher attraktiv zu werden. (de)
  • Joe Camel (also called Old Joe) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988. He appeared in magazine advertisements, clothing, and billboards among other print media and merchandise. (en)
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  • Joe Camel (en)
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  • Joe Camel (en)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/French_joe_camel.jpg
  • http://commons.wikimedia.org/wiki/Special:FilePath/JoeCamel.jpg
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