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The National Readership Survey was a joint venture company in the UK between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). It provided audience research for print advertising trading in the UK. The survey covered over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. It classified audiences in a number of ways, one of which is the NRS social grade.

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  • National Readership Survey (de)
  • National Readership Survey (en)
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  • The National Readership Survey was a joint venture company in the UK between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). It provided audience research for print advertising trading in the UK. The survey covered over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. It classified audiences in a number of ways, one of which is the NRS social grade. (en)
  • Die National Readership Survey ist ein britisches Joint Venture des (IPA), der (NPA) und der (PPA). Das Unternehmen untersucht und analysiert Zielgruppen britischer Zeitungen und Zeitschriften. Die Umfrage deckt mehr als 250 der größten britischen Printpublikationen ab. Untersucht werden Größe und Zusammensetzung der erreichten Leserschaft. Unter anderem werden folgende Untersuchungen vorgenommen: (de)
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  • National Readership Survey (en)
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  • National Readership Survey (en)
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  • United Kingdom (en)
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  • Die National Readership Survey ist ein britisches Joint Venture des (IPA), der (NPA) und der (PPA). Das Unternehmen untersucht und analysiert Zielgruppen britischer Zeitungen und Zeitschriften. Die Umfrage deckt mehr als 250 der größten britischen Printpublikationen ab. Untersucht werden Größe und Zusammensetzung der erreichten Leserschaft. Unter anderem werden folgende Untersuchungen vorgenommen: * NRS Interview: ganzjährig laufende Umfrage mit 36.000 Interviews pro Jahr (Zielgruppe 15+) * Average Issue Readership (AIR): durchschnittliche Anzahl von Lesern einer Publikation * Circulation: Verbreitung einer Publikation auf Basis der Angaben des (ABC) * Online reading: Auswirkungen von Lesen im Internet auf die klassischen Publikationen * Lifestyle Data: soziodemographische Untersuchung wie z. B. die NRS Social Grades (de)
  • The National Readership Survey was a joint venture company in the UK between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). It provided audience research for print advertising trading in the UK. The survey covered over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they achieve. It classified audiences in a number of ways, one of which is the NRS social grade. (en)
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  • Replaced by PAMCo (en)
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