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About: On air on sale     Goto   Sponge   NotDistinct   Permalink

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On air on sale is a policy in the music industry where recorded music is made available for sale at the same time as it is made available for radio broadcast, instead of several weeks later in order to let marketing "buzz" develop, as was former practice. The aim of the policy is to prevent copyright infringement by making legal digital downloads available as soon as possible. A relatively new development, it is controversial within the music industry.