Peck & Peck was a New York-based retailer of private label women's wear prominently located at 581 Fifth Avenue. Peck & Peck was known for its classic clothes. Like Bonwit Teller and B. Altman and Company's post–World War II fashions, Peck & Peck personified and flourished in the pre-hippie era in New York when WASP fashion ruled stores and fashion magazines. To writers like Joan Didion, Peck & Peck was descriptor and shorthand for a certain fashion look. A store classic was the simple A-line dress.