The Nature Company was a Berkeley, California-based chain of retail stores that sold scientific toys, telescopes, artwork, fossils, minerals and gems, books, clothing, and music CDs. The Nature Company was founded in 1972 by Priscilla and Tom Wrubel. Starting from its flagship store on , it expanded throughout the United States, and had stores in Canada and the United Kingdom. In 1996, it was purchased by Discovery Channel, at a price of $40 million. At the time, it had 114 stores in malls, airports, and on shopping streets. Prior to the sale it was owned by , the holding company for NordicTrack (fitness equipment), Boston Whaler and Smith & Hawken (gardening equipment).
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