The V Building (formerly known as Arena Central Tower) was a proposed 51-storey residential skyscraper approved for construction on Broad Street on the Westside of the city centre of Birmingham, England. The tower was part of the larger Arena Central development scheme on the former ATV / Central Television Studios, closed in 1997. The entire development site covered an area of 7.6 acres (31,000 m2). On completion the development was set to include offices, shops, restaurants, cafes, leisure/entertainment, fitness centre and hotel. It was to have been built on the site of a multi-level underground car park next to Alpha Tower, one of the tallest buildings in Birmingham. The total cost of the entire scheme was expected to be £400 million and of the tower, £150 million.