The 2010 Jacksonville Jaguars season was the franchise's 16th season in the National Football League and the 8th under head coach Jack Del Rio. The Jaguars, who were in their second year of "rebuilding" under general manager Gene Smith, improved upon their 7–9 record from 2009, but narrowly missed the playoffs with an 8–8 record. Although blackouts were a problem in 2009 for the franchise, they sold out all of their 2010 home games.