The 2010 Outback Bowl was a college football bowl game played at Raymond James Stadium in Tampa, Florida. The 24th edition of the Outback Bowl, it started at 11 a.m. EST on January 1, 2010. The game was telecast on ESPN and matched the Auburn Tigers against the Northwestern Wildcats. The game drew 5.69 million viewers (up 30% from the previous year), making it the 7th highest viewing on cable television for the week.