All Sport was launched by PepsiCo in 1994 as a competitor to The Coca-Cola Company’s Powerade and Gatorade, which at the time was a separate entity owned by Quaker Oats. After PepsiCo's 2001 acquisition of Quaker, All Sport was sold to The Monarch Beverage Company before being acquired by Big Red in 2007. All Sport was then acquired by Keurig Dr Pepper through an acquisition in 2018. Jel Sert became the primary manufacturer of the brands powdered drink portfolio. This would later lead Jel Sert to make the decision to acquire the business in late 2019.
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