The term "America’s Team" is a nickname that refers to the National Football League (NFL)'s Dallas Cowboys. The nickname originated with the team's 1978 highlight film, where the narrator (John Facenda) opens with the following introduction: They appear on television so often that their faces are as familiar to the public as presidents and movie stars. They are the Dallas Cowboys, "America's Team". The term is recognized and often used by media outlets, including ESPN, Yahoo!, HBO, and Sports Illustrated.