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Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.

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  • B. J. Fogg (ca)
  • B. J. Fogg (en)
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  • Brian Jeffrey Fogg (born August 7, 1963) is an American social scientist and author who is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab. (en)
  • B. J. Fogg va ser el primer científic per articular el concepte de "captologia", una paraula que va encunyar per descriure la superposició entre la persuasió i ordinadors.. Com a doctoral estudiant a Stanford Universitat (1993-1997), Fogg va utilitzar mètodes de psicologia experimental per demostrar que els ordinadors poden canviar els pensaments i els comportaments de les persones en maneres previsibles. La seva tesi va ser titulada "Ordinadors Carismàtics." És el fundador i director de la conferència sobre Salut Mòbil anuala Stanford. (ca)
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  • http://commons.wikimedia.org/wiki/Special:FilePath/2017_portrait_BJ_Fogg.jpg
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  • Dallas, Texas, U.S. (en)
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