About: Barak Libai

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Barak Libai (Hebrew: ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social effects on profitability, Customer retention, and the Diffusion of innovations.

Attributes	Values
rdf:type	Thing foaf:Person person dul:NaturalPerson Eukaryote Person Human Animal animal eukaryote scientist species schema:Person Scientist
rdfs:label	Barak Libai (en)
rdfs:comment	Barak Libai (Hebrew: ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social effects on profitability, Customer retention, and the Diffusion of innovations. (en)
foaf:name	Barak Libai (en)
foaf:homepage	https://www.idc.ac.il/en/pages/faculty.aspx%3Fusername=libai
name	Barak Libai (en)
dcterms:subject	Living people Year of birth missing (living people) UNC Kenan–Flagler Business School alumni Reichman University faculty Technion – Israel Institute of Technology alumni Tel Aviv University alumni
Wikipage page ID	68852554 (xsd:integer)
Wikipage revision ID	1118579135 (xsd:integer)
Link from a Wikipage to another Wikipage	American Marketing Association Ron Shachar Elie Ofek Reichman University Customer Profitability Analysis Customer equity Customer lifetime value Customer profitability Customer retention University of North Carolina International Journal of Research in Marketing Renana Peres Living people Year of birth missing (living people) Massachusetts Institute of Technology 1990 1993 1997 Engineering MBA California Management Review Mobile app Professor Marketing UNC Kenan–Flagler Business School alumni Reichman University faculty ESOMAR Journal of Marketing Journal of Service Research Referral marketing Harvard Business School Israel Israel Prize Technion – Israel Institute of Technology Tel Aviv University Technion – Israel Institute of Technology alumni Tel Aviv University alumni Aerospace engineering Chapel Hill, North Carolina Eitan Muller Word of mouth Diffusion of innovations Ph.D. Imitation Management Marketing Science Institute Network effect Eyal Biyalogorsky UNC Kenan–Flagler Business School B.Sc Sloan School of Management Industrial Engineering and Management
Link from a Wikipage to an external page	https://www.idc.ac.il/en/_layouts/15/Elad.SPS.Idc.Sprint4/Pages/Handler.aspx%3Ftype=cv&userName=libai&language=Eng https://www.idc.ac.il/en/pages/faculty.aspx%3Fusername=libai
sameAs	Barak Libai Barak Libai
workplaces	Reichman University University of North Carolina Massachusetts Institute of Technology Technion – Israel Institute of Technology
dbp:wikiPageUsesTemplate	dbt:Advert dbt:Authority_control dbt:COI dbt:Cn dbt:Doi dbt:Multiple_issues dbt:Short_description dbt:Infobox_scientist dbt:GoogleScholar
awards	International Journal of Research in Marketing , Journal of Marketing Outstanding Reviewer Award , International Conference on Information Systems - Best Paper Award , ESOMAR Excellence Award , Journal of Service Research Best Paper Award , Buzzell Award by the Marketing Science Institute , Best Service Article Award - American Marketing Association (en)
citizenship	Israel
education	B.Sc in Industrial Engineering and Management from the Technion, 1990. MBA at Leon Recanati Graduate School of Business Administration - Tel Aviv University, 1993. Ph.D. in Marketing at UNC Kenan–Flagler Business School, University of North Carolina at Chapel-Hill, 1997 (en)
honorific prefix	Prof. (en)

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