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About: Bolton Storyworld: Codename Winterhill     Goto   Sponge   NotDistinct   Permalink

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Type: Thingschema:CreativeWorkschema:MovieworkFilmwikidata:Q386724movie New Facet based on Instances of this Class

Bolton Storyworld: Codename Winterhill is a live-action interactive transmedia thriller which in its final form went live in April 2016. The experience takes place on a participant’s smartphone and involves receiving text and voice messages, exploring websites, participating in puzzles, and watching filmed videos. Lasting five days, the experience operates to a Participant Activated Release Schedule (PARS): as soon as participants activate the experience by texting a code to a promoted mobile number, they initiate the release of media to their smartphones according to a pre-set schedule.