BroadPoint Communications was a US telecommunications company in the late 1990s offering free long-distance calling supported by advertising, a service the company called "Sponsored Communications." was founder and CEO of the company, based in Landover, Maryland. Thomas Hurkmans, president of DQE Enterprises, at the time, was the initial finanancier of this business, and utilized Pittsburgh as its first test market, working closely with Duquesne Light, the local electric utility. BroadPoint users would sign up online for the company's FreeWay service by filling out a questionnaire. To make calls, users dialed the BroadPoint toll-free number, then entered their PIN, followed by the desired number. Users could then earn minutes of calling time by listening to brief advertisements, five to f
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