About: California Cooler

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California Cooler is a brand of alcoholic beverage. The product is essentially a sangria packaged in a 12 fl. oz. glass bottle. Although the existence of sangria predates that of wine, the California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Assoc, which was eventually was also sold in a 2-liter bottle. On 30 March 2007, Majestic Brands, a Danville beverage company, announced plans to try to revive the California Cooler brand.

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rdf:type	company yago:WikicatBrandNameAlcoholProducts yago:Artifact100021939 yago:Commodity103076708 yago:Merchandise103748886 yago:Object100002684 yago:PhysicalEntity100001930 yago:Whole100003553
rdfs:label	California Cooler (en)
rdfs:comment	California Cooler is a brand of alcoholic beverage. The product is essentially a sangria packaged in a 12 fl. oz. glass bottle. Although the existence of sangria predates that of wine, the California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Assoc, which was eventually was also sold in a 2-liter bottle. On 30 March 2007, Majestic Brands, a Danville beverage company, announced plans to try to revive the California Cooler brand. (en)
dcterms:subject	1976 establishments in California Food and drink in California Alcoholic drink brands Products introduced in 1976 American brands American companies established in 1976 Companies based in Danville, California 1970s fads and trends Food and drink companies based in California Food and drink companies established in 1976 Wine coolers Premixed alcoholic drinks
Wikipage page ID	24431808 (xsd:integer)
Wikipage revision ID	1108944840 (xsd:integer)
Link from a Wikipage to another Wikipage	Sangria 1976 establishments in California Food and drink in California Alcoholic drink brands Products introduced in 1976 American brands American companies established in 1976 Companies based in Danville, California 1970s fads and trends Food and drink companies based in California Food and drink companies established in 1976 Bartles & Jaymes Korbel Champagne Cellars Wine cooler Brown-Forman Corporation Jack Daniel's Wine coolers Advertising campaign Premixed alcoholic drinks
sameAs	California Cooler California Cooler California Cooler California Cooler
dbp:wikiPageUsesTemplate	dbt:Advert dbt:Alcoholic_drinks dbt:Citation_needed dbt:More_citations_needed dbt:Multiple_issues dbt:Other_uses dbt:Reflist
has abstract	California Cooler is a brand of alcoholic beverage. The product is essentially a sangria packaged in a 12 fl. oz. glass bottle. Although the existence of sangria predates that of wine, the California Cooler formula and packaging was the first to be known as a wine cooler. Originally named Canada Cooler, the California Cooler package was re-designed by Glenn Martinez and Assoc, which was eventually was also sold in a 2-liter bottle. After its founding in 1976, the original California Cooler exploded on the beverage market when Lodi High School friends, Michael Crete and R. Stuart Bewley, and their original partners (mostly friends and family) raised $140,000 to begin commercial production. By 1985, it was selling a reported 12.3 million cases a year worth $125 million. In 1985, Crete and Bewley sold the company to liquor giant Brown-Forman Inc. in a deal valued up to $146 million. Brown Forman were national distributors of wine and spirits brands such as Jack Daniels and Korbel Sparkling wines. Soon after, competition began from wine maker giants E&J Gallo Winery who started strong marketing of its Bartles & Jaymes coolers and Seagram's own brand of wine coolers, California Cooler's market share began to slide. The cooler craze of the mid-eighties was celebrated with an Ad campaign by Chiat Day "The Chairman" (Kailo Messier) featuring beach life scenes. Bartles & Jaymes, the second entrant into the wine cooler marketplace quickly came and took market share. Their ad campaign featured two actors playing the fictitious Frank Bartles and Ed Jaymes "Bartles and Jaymes" saying "Thank you for your support". Overall wine-cooler sales dropped 98 percent in 1987 from 1976. California Cooler volume had dropped to 5 million cases, less than one-third of what Seagram's and Gallo each were moving. On 30 March 2007, Majestic Brands, a Danville beverage company, announced plans to try to revive the California Cooler brand. (en)
gold:hypernym	Brand
prov:wasDerivedFrom	wikipedia-en:California_Cooler?oldid=1108944840&ns=0
page length (characters) of wiki page	3135 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:California_Cooler
is Link from a Wikipage to another Wikipage of	List of defunct consumer brands Richard Berry (musician) California cooler Michael J. Stull 38th Directors Guild of America Awards Directors Guild of America Award for Outstanding Directing – Commercials Lee Clow White Mountain Cooler
is Wikipage disambiguates of	California cooler
is foaf:primaryTopic of	wikipedia-en:California_Cooler

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