About: Cause-related loyalty marketing

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Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, it is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month. Cause-related loyalty marketing takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, cause-related loyalty marketing “recycles” loyalty program members’ unused points or miles. It the

Attributes	Values
rdf:type	World Heritage Site
rdfs:label	Cause-related loyalty marketing (en)
rdfs:comment	Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, it is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month. Cause-related loyalty marketing takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, cause-related loyalty marketing “recycles” loyalty program members’ unused points or miles. It the (en)
dcterms:subject	Philanthropy Customer loyalty programs
Wikipage page ID	38300510 (xsd:integer)
Wikipage revision ID	1104308310 (xsd:integer)
Link from a Wikipage to another Wikipage	Boulder, Colorado Philanthropy Inflation Corporate social responsibility Social networking service Empathy Technology Customer loyalty programs Eastman Kodak Breast Cancer Awareness Month Nike, Inc. Cause marketing Return on investment Lance Armstrong Business-to-business Great Recession Loyalty program Societal marketing Social marketing Socially responsible marketing Cause-related marketing Livestrong Sustainability marketing
Link from a Wikipage to an external page	http://www.colloquy.com/press_release_view.asp%3Fxd=95%7Ctitle=$48 http://www.psychologytoday.com/blog/wired-success/200910/are-we-entering-the-age-empathy%7Ctitle=Are https://web.archive.org/web/20150329034500/http:/www.wjh.harvard.edu/~dtg/DUNN%20GILBERT%20%26%20WILSON%20%282011%29.pdf
sameAs	Cause-related loyalty marketing Cause-related loyalty marketing Cause-related loyalty marketing Cause-related loyalty marketing
dbp:wikiPageUsesTemplate	dbt:Cite_web dbt:Cleanup_bare_URLs dbt:Reflist
has abstract	Cause-related loyalty marketing is a recent trend in cause marketing. As the name implies, it is the marriage of cause marketing and loyalty programs. Cause marketing occurs when for-profit companies join forces with nonprofits to promote a cause. Recent examples include Nike, Inc. partnering with Livestrong, athlete Lance Armstrong’s cancer-fighting foundation, and Eastman Kodak teaming with stationery designer Bonnie Marcus in support of Breast Cancer Awareness Month. Cause-related loyalty marketing takes these donations and corporate social responsibility efforts one step further, wedding them to thousands of customer loyalty programs. Rather than requiring the outlay of funds from donors, cause-related loyalty marketing “recycles” loyalty program members’ unused points or miles. It then converts them into usable currency for a cause of the loyalty members’ choosing. (en)
gold:hypernym	Trend
prov:wasDerivedFrom	wikipedia-en:Cause-related_loyalty_marketing?oldid=1104308310&ns=0
page length (characters) of wiki page	6089 (xsd:nonNegativeInteger)
foaf:isPrimaryTopicOf	wikipedia-en:Cause-related_loyalty_marketing
is Link from a Wikipage to another Wikipage of	Democratized transactional giving Outline of marketing
is foaf:primaryTopic of	wikipedia-en:Cause-related_loyalty_marketing

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