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In broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station airing a major event. It is also referred when programmers offer something different from the rival's program as an alternative, to increase the audience size.

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  • Counterprogramming (television) (en)
  • 裏番組 (ja)
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  • In broadcast programming, counterprogramming is the practice of offering television programs to attract an audience from another television station airing a major event. It is also referred when programmers offer something different from the rival's program as an alternative, to increase the audience size. (en)
  • 裏番組(うらばんぐみ)とは、ある放送局の番組と同じ時間帯に同じ地域で受信できる他局の番組。 (ja)
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