Fujio Cho (張 富士夫, Chō Fujio, born February 2, 1937) is honorary chairman of Toyota Motor Corporation. In the Japanese system, that puts him in charge of the country's and world's largest automaker. Chō is only the second "outsider" to head Toyota Motor Co. since the members of the founding Toyoda family stepped aside in 1995. Chō has been a strong advocate of environmentally friendly automotive technology, such as the hybrid-electric Prius.