Howard Naylor Fitzhugh (1909-1992) was an American academic and one of the first African-American graduates of Harvard Business School. Fitzhugh is credited with creating the concept of target marketing.
Howard Naylor Fitzhugh (1909-1992) was an American academic and one of the first African-American graduates of Harvard Business School. Fitzhugh is credited with creating the concept of target marketing. (en)
Howard Naylor Fitzhugh (1909-1992) was an American academic and one of the first African-American graduates of Harvard Business School. Fitzhugh is credited with creating the concept of target marketing. (en)