The third series of I'm a Celebrity...Get Me Out of Here! began on 26 January 2004 and ended on 9 February 2004. The programme ran for 15 days (16 days if counting the morning the finalists exited) and was sponsored by First Choice Holidays. The series was won by Kerry Katona (McFadden at the time). This series saw contestants Peter Andre and Katie Price (named Jordan) start a high-profile relationship which would feature in tabloids and magazines for the five years they were together. Price returned to the jungle for a second time in 2009.