Jamie Kern Lima (née Jamie Marie Kern) is an American entrepreneur, investor and media personality. She is recognized as the co-founder of IT Cosmetics and the first female chief executive officer of a L'Oréal brand in the company's history. In 2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017.