The Jarman-Bell principle, coined by P.J Jarman (1968.) and R.H.V Bell (1971), is a concept in ecology offering a link between a herbivore's diet and their overall size. It operates by observing the allometric (non- linear scaling) properties of herbivores. According to the Jarman-Bell principle, the food quality of a herbivore's intake decreases as the size of the herbivore increases, but the amount of such food increases to counteract the low quality foods.