Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is a web entrepreneur, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service. He is a frequent speaker at search engine marketing and affiliate conferences. He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd. Slate stated on October 1, 2008 that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks.