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About: American Marketing Association     Goto   Sponge   NotDistinct   Permalink

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Type: Thingschema:CreativeWorkperiodical literatureworkwikidata:Q1092563Text (literary theory)wikidata:Q386724academic journalwritten work New Facet based on Instances of this Class

Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber.