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About: Julio and Marisol     Goto   Sponge   NotDistinct   Permalink

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Julio and Marisol was a bilingual (English/Spanish) public-service advertising campaign that ran in the New York City Subway, promoting condom use to prevent AIDS. The well-known catchphrase was a line from the first installment, in which Marisol sobs, "I love you, but not enough to die for you". The campaign has been described as "one part steamy soap opera, one part language instruction, and two parts AIDS education service", and as a "HIV melodrama". With action covering just a few days, the story was told at a rate of about one episode per year from 1989 to 1997.