Kenneth Gordon Price (born 26 February 1954) is an English former footballer. A striker, Price joined Southend United from non-league Dudley Town in 1976 but made only one appearance for the Essex club before moving on to Gillingham. He spent seven years at Priestfield Stadium and clocked up over 250 Football League appearances, scoring nearly 80 goals. In 1983 Price moved on to Reading where he spent three years before dropping into non-league football with Basingstoke Town.