Lit Brothers was a moderately-priced department store based in Philadelphia. Samuel and Jacob Lit opened the first store at North 8th and Market Streets in 1891. Lits positioned itself well as a more affordable alternate to its upscale competitors Strawbridge and Clothier, John Wanamaker, and Gimbels. The store's slogan was "A Great Store in A Great City," and it was noted for its millinery department. The Lit Brother Store building was added to the National Register of Historic Places in 1979, and is located in the East Center City Commercial Historic District.