"Loving You Is Sweeter Than Ever" is a 1966 song written by Ivy Jo Hunter and Stevie Wonder. It was performed by the Four Tops via the Motown label. In addition to co-writing the song, Wonder also instrumentally contributed drums to the track. Cash Box described the song as a "hard-pounding, rhythmic, pop-R&B romancer all about a lucky guy who has finally found the gal that he’s always dreamed about."