National CineMedia (NCM) is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Entertainment (excluding certain theaters whose advertising is fulfilled by Screenvision after AMC's purchase of Carmike Cinemas), Cinemark, Regal Entertainment Group and other regional theater circuits. The company is perhaps best known to the general public for its advertising pre-show, Noovie.