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About: Online book rental in India     Goto   Sponge   NotDistinct   Permalink

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Online book rental refers to a service wherein users rent books via the internet. Users browse books online and have their choices home-delivered, rather than physically visiting a library to borrow a book. This e-commerce model is very similar to the popular video rental service provided by the California-based Netflix. Online book rental is gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee. The popularity of such websites can be attributed to increasing internet usage in the country; India is expected to have the third-largest number of internet users in the world by 2013. Statistics for the publishing industry are also promising. India is the world's third-largest market for English books, and its entire book market — in Engli