Paul E. Green (4 April 1927 – 21 September 2012)) was a US marketing professor and statistician. He was S.S. Kresge Professor of Marketing, and later Professor Emeritus at the Wharton School, University of Pennsylvania.
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| - باول إي. غرين (ar)
- Paul E. Green (de)
- Paul E. Green (fr)
- Paul E. Green (en)
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| - باول إي. غرين (بالإنجليزية: Paul E. Green) هو اقتصادي أمريكي، ولد في 4 أبريل 1927، وتوفي في 21 سبتمبر 2012. (ar)
- Paul E. Green (* 4. April 1927; † 21. September 2012) war ein US-amerikanischer Wirtschaftswissenschaftler und Mathematiker. Insbesondere zur Conjoint-Analyse leistete er grundlegende Beiträge. (de)
- Paul E. Green, né le 4 avril 1927 et mort le 21 septembre 2012, est un professeur de marketing et un statisticien américain. Il a été professeur S.S. Kresge de marketing puis professeur émérite à Wharton School (université de Pennsylvanie). (fr)
- Paul E. Green (4 April 1927 – 21 September 2012)) was a US marketing professor and statistician. He was S.S. Kresge Professor of Marketing, and later Professor Emeritus at the Wharton School, University of Pennsylvania. (en)
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| - باول إي. غرين (بالإنجليزية: Paul E. Green) هو اقتصادي أمريكي، ولد في 4 أبريل 1927، وتوفي في 21 سبتمبر 2012. (ar)
- Paul E. Green (* 4. April 1927; † 21. September 2012) war ein US-amerikanischer Wirtschaftswissenschaftler und Mathematiker. Insbesondere zur Conjoint-Analyse leistete er grundlegende Beiträge. (de)
- Paul E. Green (4 April 1927 – 21 September 2012)) was a US marketing professor and statistician. He was S.S. Kresge Professor of Marketing, and later Professor Emeritus at the Wharton School, University of Pennsylvania. He was the founder of conjoint analysis and one of "major architects of modern marketing science and practice", having popularised the use of Bayesian statistics, multidimensional scaling, clustering, and qualitative data analysis within the marketing discipline. He wrotemore than sixteen books and 200 articles on market research-related subjects. His seminal article, "Conjoint Analysis in Consumer Research: Issues and Outlook," has been cited more than 750 times in ISI and has some 4,000 citations on Google Scholar. In 1980 he became a Fellow of the American Statistical Association. In 1996 the Journal of Marketing Research established the Paul E. Green Award for the best article in the Journal of Marketing Research was established in his honour. He was the recipient of many awards including: The Parlin Award for Advancement of Science in Marketing, the AMA/Irwin Marketing Educator of the Year Award, The Outstanding Marketing Educator Award, and the Lifetime Achievement in Marketing Research Award and he was also the subject of a biographical outline in the Legends of Marketing, series published by Sage Publications. (en)
- Paul E. Green, né le 4 avril 1927 et mort le 21 septembre 2012, est un professeur de marketing et un statisticien américain. Il a été professeur S.S. Kresge de marketing puis professeur émérite à Wharton School (université de Pennsylvanie). (fr)
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