The Pride of Britain Awards is an annual award ceremony which has taken place in the United Kingdom since May 1999 and first televised on ITV in April 2000. The awards honour British people who have acted bravely or extraordinarily in challenging situations and have been presented solely by Carol Vorderman since 1999, and co-presented by Ashley Banjo since 2021. Banjo had previously featured as the show's "roving reporter".