Purépero de Echaíz is a town in the northwest of the state of Michoacán in Mexico and head of the municipality of Purépero. Purépero is located in the middle of the Tarascan Plateau. Purépero is 113 km from the state capital of Morelia and is bordered to the north by Tlazazalca, to the east by Zacapu, to the south by Chilchota, and to the west by Tangancícuaro.