Samuel Colgate (March 22, 1822 – April 23, 1897), son of William Colgate, was an American manufacturer and philanthropist, born in New York City. When William Colgate died in 1857, Samuel took over the business (he did not want to continue the business but thought it would be the right thing to do), reorganizing it as Colgate & Company. In 1872, Samuel introduced Cashmere Bouquet, the world’s first milled perfumed toilet soap. Then in 1873, Colgate introduced its first Colgate Toothpaste, an aromatic toothpaste sold in jars. In 1896, the company sold its first toothpaste in a collapsible tube (which had recently been invented by invented by dentist Washington Sheffield), named Colgate Ribbon Dental Cream. Also in 1896, Colgate hired Martin Ittner and under his direction founded one of the