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About: Scientology and celebrities     Goto   Sponge   NotDistinct   Permalink

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Recruiting and retaining Scientologist celebrities and getting them to endorse Scientology to the public at large has been important to the Church of Scientology since its early days. The organization has had a written program governing celebrity recruitment since at least 1955, when L. Ron Hubbard created "Project Celebrity", offering rewards to Scientologists who recruited targeted celebrities. Early interested parties included former silent-screen star Gloria Swanson and jazz pianist Dave Brubeck. The Scientology organization has a particular interest in international focus on wealthy businesspeople and influencers to help promote its ideals. A Scientology policy letter of 1976 states that "rehabilitation of celebrities who are just beyond or just approaching their prime" enables the "r