Shockwave.com, or Shockwave, is an online and offline video games distributor and game portal. It is owned by Addicting Games, Inc., based in Los Angeles, California, United States. It was launched by Macromedia on August 2, 1999, to promote the company's Shockwave and Flash players, both used on the website. As of 2005, the website had 22 million users. By 2010, it hosted more than 400 games in a variety of genres.