The Simplex Automobile Company was formed in 1907 to take over the manufacturer of the S & M Simplex. The Simplex was an American luxury Brass Era automobile manufactured from 1907 to 1918. Headquartered with a manufacturing plant in New York City, manufacturing from 1912 was in New Brunswick, New Jersey. The Simplex Crane Model 5 was commonly called Simplex-Crane and Crane-Simplex. The Crane-Simplex Company of Long Island, New York was an attempt in 1922 to revive the brand but closed after only a few chassis were built.