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A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g., french fries) and a soft drink. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought. Additionally, the term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase.

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  • Value meal (en)
  • 超值套餐 (zh)
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  • A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g., french fries) and a soft drink. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought. Additionally, the term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase. (en)
  • 超值套餐是餐馆里一组菜单上的食物,加在一起的价格比单独提供的价格要低。它们在快餐店很常见。典型的超值套餐包括主菜(如汉堡、卷)、配菜(如炸薯条)和饮料。超值套餐是一种常见的促销策略,旨在促进捆绑销售、追加销售和价格歧视。通过购买“一顿饭”来换取个别菜单项的“折扣”也符合学派的思想。此外,这一术语基于价值理论,即利用特定的营销策略鼓励人们在购买时花更多的钱。 (zh)
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  • A value meal is a group of menu items at a restaurant offered together at a lower price than they would cost individually. They are common at fast food restaurants. A typical value meal includes a main dish (e.g., burger, wrap), a side dish (e.g., french fries) and a soft drink. Value meals are a common merchandising tactic to facilitate bundling, up-selling, and price discrimination. The perceived creation of a "discount" on individual menu items in exchange for the purchase of a "meal" is also consistent with the Loyalty Marketing school of thought. Additionally, the term is based on value theory, which utilizes certain marketing tactics to encourage people to spend more money than they originally intended on their purchase. (en)
  • 超值套餐是餐馆里一组菜单上的食物,加在一起的价格比单独提供的价格要低。它们在快餐店很常见。典型的超值套餐包括主菜(如汉堡、卷)、配菜(如炸薯条)和饮料。超值套餐是一种常见的促销策略,旨在促进捆绑销售、追加销售和价格歧视。通过购买“一顿饭”来换取个别菜单项的“折扣”也符合学派的思想。此外,这一术语基于价值理论,即利用特定的营销策略鼓励人们在购买时花更多的钱。 (zh)
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