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VOICE is Indiana's statewide initiative to engage, educate, and empower teens to celebrate a tobacco free lifestyle. The VOICE movement began in the spring of 2002. Since then, thousands of teens across Indiana have been exposed to the truth of the manipulative marketing tactics of Big Tobacco. The VOICE Movement has helped Indiana reduce its youth smoking rates to historic lows.

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  • Voice (Indiana) (en)
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  • VOICE is Indiana's statewide initiative to engage, educate, and empower teens to celebrate a tobacco free lifestyle. The VOICE movement began in the spring of 2002. Since then, thousands of teens across Indiana have been exposed to the truth of the manipulative marketing tactics of Big Tobacco. The VOICE Movement has helped Indiana reduce its youth smoking rates to historic lows. (en)
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  • Voice (en)
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  • Voice (en)
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author
  • RJ Reynolds
  • T.L. Achey (en)
  • William Dunn and Philip Morris (en)
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  • VOICE is a statewide initiative to engage, educate, and empower teens to celebrate a tobacco free lifestyle. (en)
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  • Statewide, Indiana (en)
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  • Action Speaks (en)
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  • We wonder whether such children may not eventually become cigarette smokers in their teenage years as they discover the advantage of self-stimulation via nicotine. We have already collaborated with a local school system in identifying some such children in the third grade. (en)
  • The base of our business is the high school student [...] It is the 'in' brand to smoke if you want to be one of the group. (en)
  • They represent tomorrow's cigarette business ... As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years. (en)
has abstract
  • VOICE is Indiana's statewide initiative to engage, educate, and empower teens to celebrate a tobacco free lifestyle. The VOICE movement began in the spring of 2002. Since then, thousands of teens across Indiana have been exposed to the truth of the manipulative marketing tactics of Big Tobacco. The VOICE Movement has helped Indiana reduce its youth smoking rates to historic lows. (en)
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motto
  • Action Speaks
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