WROC (950 kHz), currently branded as 95.7 The Fan, is an AM radio station licensed to Rochester, New York, airing a Sports radio format. The format is closely affiliated with Buffalo sister station WGR, and carries content from CBS Sports Radio, the BetQL Network, and local shows, along with play-by-play from teams owned by Pegula Sports and Entertainment. The station's studios are located at High Falls Studios downtown, and its transmitter tower is on Rochester's southside near the I-390/I-590 freeway interchange.