Waihi Beach is a coastal town at the western end of the Bay of Plenty in New Zealand's North Island. It lies 10 kilometres to the east of the town of Waihi, at the foot of the Coromandel Peninsula. The main beach is 10 kilometres long. The town had a permanent population of 2,760 as of June 2022. At the southern end of the beach is the small settlement of Bowentown and the northern side of the northern Katikati entrance to Tauranga Harbour.